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Pedigree ‘Adoption Drive’
January\2008
Every dog deserves a loving home so from January 2007 Pedigree is banding together with dog shelters all over the country to promote dog adoption. This is a totally integrated campaign from TV and print, through PR, right down to point of sale and on pack. It covers all Pedigree products and, as well as encouraging people to adopt dogs from shelters, Pedigree make a donation for every pack sold to help homeless dogs.
- Author:
- Bella Cooke
- Tags:
- adoption drive
- pedigree
