WORK\
PlayStation 3 ‘This Is Living’
March\2007
Designed to be as entertaining, interactive and evolving as the product itself, our multi-media campaign ‘This Is Living’ for the launch of PS3, invites an audience of entertainment enthusiasts into a multi-character drama. Spanning 16 territories, in six different languages with over 40 pieces of unique creative content, the campaign has no lead medium and no one entry point, with activity designed to invite consumers into an unknown world to unfold the story - whether that be online, in print, TV, cinema or through events or stunts. The campaign’s diverse characters, all residents of a mysterious hotel, invite you into their individual worlds, or you might just stumble upon them and their abode on Second Life, Flickr, ebay or Tripadvisor.
