WORK\

Playstation Little Big Planet

February\2009

In 2008 PlayStation rocked the gaming world with a completely new style of gaming experience. LittleBigPlanet is a platform based game that allows players to not only play and chat together but also to create and share whole new levels online. Everything you see can be played with and used to sculpt your own personalised level. LittleBigPlanet also introduced PlayStation’s iconic mascot Sackboy to the world.

With such a revolutionary game PlayStation needed the advertising to reflect this uniqueness so we took our inspiration from the game itself. If you can create everything in LittleBigPlanet, then why not the advertising campaign? So that is exactly what we did, both the TV commercials and the print ads were developed entirely within the game itself. A live shoot in a virtual world. The result was a series of hilarious commercials inspired by the games users and their own quirky individual likes and dislikes which perfectly mirrored the cheeky irreverent tone of the game.

Author:

Anon

Tags:

playstation

sony