WORK\

Skittles Co-creation Campaign

December\2007

Skittles are the colourful sweets that spark your imagination.

In recognition of the fact that people taste Skittles in colours rather than flavours, we had fun in the summer creating a series of online and TV ads that gave personality to the Skittles colours.

During this campaign we ran a competition in association with Bebo asking our consumers to create their own ad using the tools on the website www.goskittleyourself.com.

Our consumers voted online for the winning entry. Peter Kimball-Evans was the lucky winner who spent a day in the agency and had his ad produced professionally. He spent time with Aardman, the animators, and had input throughout the whole process. The ad aired on TV during December 2007.

Check out Peter’s ‘Monster’ ad.

Author:

Anon

Tags:

co-creation

colour

skittles

tv