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Larissa Vince

Chief Executive Officer

Our CEO, Larissa Vince, has 20 years of experience in marketing and communications and has run both independent and network agencies across her career, leading successful teams on accounts including Direct Line, BT, the Government and many more.


As one of the only mixed-race CEOs in the advertising industry, she is a passionate advocate of the commercial value that difference can bring to teams and creativity, and of its importance as part of the TBWA focus on Disruption.

Before joining TBWA, Larissa was CEO of the independent agency NOW, and is a former Managing Director at Saatchi & Saatchi, where she led the IPA Effectiveness award-winning Direct Line and Marketing Society Grand Prix-winning Britvic accounts.

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