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Jacob's Mini Cheddars

Guess who’s back? It’s the return to Cheddar Town.


Crunchlets deliver the same great flavour with real cheese baked in, but in a new, airier and crunchier format for those occasions when you’re looking for a lighter snack.


In an evolution of the cat and mouse dynamic, set-up within the launch campaign, we see the town’s Cheeses falling victim to the Baker Brothers again. In a dark and humorous twist on a classic ‘making of/product origin’ story, the new Mini Cheddars product is accidentally invented as a result of a skydiving accident, transforming the cheese into a deliciously light and airy snack whilst zooming through the air.

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