To disrupt the top down conventions of ‘doing’ the London look, we adopted a bottom-up approach.​

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We collaborated with London influencers, alongside street cast Londoners, to curate and style adidas with a truly hyper-localised approach.

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We took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and app.