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To disrupt the top down conventions of ‘doing’ the London look, we adopted a bottom-up approach.​

We collaborated with London influencers, alongside street cast Londoners, to curate and style adidas with a truly hyper-localised approach.

We took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and app.

Outdoor advertising of male model wearing clothing
OOH media of female model clothing
OOH media showing a male model in tracksuit
Outdoor advertising of model wearing adidas trainers and tracksuit
Print posters of models wearing London products
Mac desktop, tablet and mobile phone, displaying adidas products from London
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