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Where Gaming Begins


AMD provides the processing power behind the next generation of gaming, including the Xbox Series X and S. To celebrate they worked with us to launch a sleek new spot showcasing their processor at the heart of the Xbox Series X console, set to a modern rendition of Frank Sinatra’s classic “Under My Skin”.


The spot features the full and deconstructed hardware brought to life in CG. It launched during the Game Awards global live stream event on December 10th, was seen by over 83 million people around the world and it will continue to live over the course of 2021 with other follow up content.

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