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Attack it back


We were challenged to draw much needed attention to a
little known neurological condition and an even lesser known charity. Ataxia attacks the brain, which in turn screws up the body. Our idea was to visually portray its cruel nature by applying it to portraits of real life Ataxia sufferers, shot by Rankin, in a striking print and out-of-home campaign.

Creative Floor - Best Individual Press

Creative Floor - Best Campaign Press

Creative Floor - Best Art Direction

Creative Floor - Best Photography

Creative Floor - Best Copywriting

Creative Circle - Press Craft - Gold

Creative Circle - Outdoor Craft - Gold

Campaign BIG - Silver

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