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Our latest campaign for McVitie’s, ‘Now That’s Blissful’, will appear across TV and social and dramatises the treat-like nature of the product through the lens of the ‘making of’ story, a nod to the originality of the snack and the baking mastery in every bite.


The work shows an animation of a satisfyingly in-sync baking process, with the biscuit bases being cut and stamped into shape before being filled with Belgian milk chocolate cream, and a biscuit lid dropping in place.


The creative draws inspiration from ASMR, a powerful combination of audio and visual which prompts a sensory response in the viewer and, in the case of Blissfuls, reflects the arresting sumptuousness of the biscuit. Now that really IS Blissful!

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