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From A Land Where
Comfort Matters


We created and launched our first work for savoury pasty brand Ginsters in May 2022. Central to the campaign is a selection of out-of-home posters shot by photographer Adam Hinton, which celebrate the Ginsters Cornish pasty as well-earned comfort food at its finest. The campaign pays homage to the heart-warming and flavoursome Cornish pasty, originally designed as portable lunches for coal-miners, fisherman and farmers braving the wild elements.

And to this day there are many who still take quiet comfort in a warm, generously-filled Ginsters Cornish pasty, which is now the nation’s favourite.

Whether it’s a determined cyclist who has triumphed on a coast path in the driving wind or a wetsuit clad sea swimmer taking on the icy Cornish waves, a warm Ginsters Cornish pasty is the ultimate payoff for their exertions.


The work introduces the new strapline: 'Ginsters. From A Land Where Comfort Matters'.

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