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Upgrade your Christmas II

Our OOH Christmas campaign for Lidl highlights the retailer’s strongest festive food offering yet. We take a swipe at more expensive supermarkets M&S and Waitrose, by 'upgrading' their ads with posters by Lidl, boasting award-winning mince pies and a more matured Christmas pudding for cheaper. 

The OOH campaign in place across 220 sites in the UK ties into the wider campaign strategy that there's no need to go to more expensive supermarkets and pay more at Christmas, because you can get the quality you expect and deserve at Lidl's customary great value prices.

"There's always better quality and prices at Lidl and where better to tell everyone that than on the doorsteps of their competitors"

Andy Jex, Chief Creative Officer

Poster of Lidl guerrilla campaign, covering rivals Waitrose and M&S
OOH advertising of Lidl mince pies, on top of rival supermarket M&S
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