Pearl & Dean and DCM

The cinema industry hasn’t had it easy in the last 12 months. Big film releases were delayed and cinemas had to close their doors to paying guests for numerous lockdowns too. 

But after a tough time, this summer they’re back! 

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So when Pearl and Dean and DCM asked us to spread the word and get people back in front of the silver screen, we jumped on the brief faster than you can say ‘ACTION!’

With the idea  ‘Remember the Cinema?’ we produced a series of film inspired posters reminding everyone what the cinema experience is all about, right down to the popcorn and trailers. With 7 executions all produced in-house, the tongue in cheek campaign was all over outdoor, press and digital ads within a week of being briefed. And now we’re delighted to say ‘IT’S A WRAP’.